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And I bought two of those copies myself! At last, I had acquired this coveted title for myself.

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My company has helped sell over five million books and advised or managed book launches with every major publishing house, including Amazon. We have important rules at my company about the projects we take on.

It used to be a real mark of distinction to hit the best-seller lists—because there were fewer lists and fewer authors and before ebooks, pricing across books was pretty universal as well. The Wall Street Journal list, which has been around since , is based on Nielsen Bookscan and tends to focus on a smaller number of categories. The USA Today list is also a prestigious but more of a catch-all list.

Any industry person can tell you these lists have their problems. It was seen as something that was earned through a lot of hard work.

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But today, that designation has changed—for the worse. I called the book Putting My Foot Down and included one page with, you guessed it, a photo of my foot. This lets potential customers know the book is the top-selling item in that category.


If they've made it to the end of your description, it means you've got their interest. All you have to do now is explain why your specific book is the one they should read next. Whereas with fiction readers form relationships with characters, with non-fiction we relate directly to the writer. Motivate readers to choose your book by planting the seeds of that connection right away. She closes the deal by speaking more directly and causally to the reader, and appealing to emotion. They reiterate what readers will get out of the book and invite you to dive in.

And there you have it! It might take a few tries to get it right, but it's more than worth the investment. Of course, if you find that your book is still underperforming even after revising your description, consider working with a professional who specializes in blurb and metadata optimization. These experts understand all the trends and techniques that go into a perfect description and can really help maximize your book's potential!

When it comes to Amazon, your blurb and metadata are so important that you don't want to take a chance — so when in doubt, go pro. Have you picked up any of your own tricks for an effective Amazon book description?

Lesson 1: Value Transference

Leave any questions or thoughts in the comments below! Excellent Write up. I have thoroughly gone through the article and according to my personal observations you have done a great job writing this Article. Furthermore, quality is also an important aspect. Against my expectations, as the book progressed I was rewarded with a steady stream of hard-headed chapters full of practical and clearly-expressed advice about writing.

The greatest accolade I Available for download now.

Amazon Book Descriptions: How To Write Blurb That Sells | Jericho Writers

Washington, DC United States. I'm new to the storytelling scene and found this book to be amazingly helpful.

  • A New Systematic Theology of the Christian Faith: 2nd Edition - Revised and Updated!
  • 11 Powerful Ways to Market Children’s Books;
  • The Index Killer.
  • Wrapping It Up.

From learning how to mine my life and history for stories to knowing how to best put it all together so it connects with the audience. This book has it all. Also now that I've finished it, I attend storytelling shows and can see, in practice, how much of the advice given in the book plays out in real life. The advice for how to connect with the audience is especially helpful. See All Buying Options. Writing in General and the Short Story in Particular. I'm not an aspiring writer, but I often read things like this to become a better reader. The author's observations are so spot on in addressing what I like to see in a story, and also what I don't like to see.

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He mentions many passages in literature that I've always marveled at and enjoyed. As an avid reader, possibly taking some time to learn about the craft will enhance your understanding and appreciation of the writer's task at hand. Thought it well worth the time Level: This is pretty simple stuff, sort of midrange for most authors. However, if you don't know it yet then it's a good read. I would recommend it for those newer to the business and wanting perspective on a wide range of issues.

Format and Structure: Very tidy.

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Subjects are ordered well. Focus: More towards long form writers. Some short form information. This is a good book for a brush up or an education. For advanced writers it won't be an eyeopener, but good for perspective and nostalgia value. Recommendation: Buy it if you are new to the game. Sample first if you've done you time.

  1. Victorian London Slums and the Seven Dials.
  2. Writer's Digest Magazine;
  3. St Pancras Station Through Time.
  4. Why Do Book Titles Matter?;
  5. A great first writing book. I've been writing non-finction professionally and recreationally for several decades, but fiction was always a bit of a puzzle. I looked at a number of fiction writing guides, but I kept hearing working writers say that THIS was the book that really told you how to write. Damon Knight came out of the great era of fiction writing, a time when there were dozens of popular magazines buying short fiction. Knight is best known as a sci-fi writer, but his lessons apply to any genre.

    Knight was writing long before the popularity or MFA creative writing programs, and he's not interested in exploring new forms, or extended navel gazing, or challenging the reader's preconceptions, or their patience.